A strong and consistent Decision Resources GroupTM (DRG) brand plays an important part in the success and growth of our company.
What is our brand?
Our brand is not our logo. It is not our color scheme or fonts. It is not a PowerPoint presentation, product platform or brochure. It is a combination of all these things and much more. It is how customers feel about us. Every interaction someone has with DRG helps them to form an opinion of our brand. As Jeff Bezos, the founder of Amazon, says: “Your brand is what people say about you when you’re not in the room.”
Why is it important?
In a crowded and complicated market, our customers have to choose between a huge range of similar products and services with similar benefits. They prefer to buy from companies that are reliable and they trust.
Having a consistent, reliable and memorable DRG brand, that portrays our core values and personality, helps to build trust with our customers and makes us stand out from our competitors.
Who is responsible?
You are! Every employee at DRG – whether it is through talking directly to our customers, producing visual materials or writing code – is helping our clients to form an opinion of our brand.
That’s where these guidelines come in – to give you the guidance and tools on how best to tell a consistent story to our customers about who we are and what we stand for.