Visual identity

Colors

Our color scheme distinguishes our brand from competitors, and helps us to create consistent experiences across marketing and products.


Primary

Our primary colors are bright and distinct and carefully chosen to portray our core brand characteristics. These should be the predominant colors used through all client facing materials.

DRG Purple

PANTONE 2613 C
CMYK
71, 100, 20, 7
RGB
104, 40, 117
HEX
#682875

The color purple is often associated with royalty, nobility, luxury, power, and ambition. We’ve chosen a crisp shade of purple to reflect the fusion of our sage and magician brand personality types – including characteristics of creativity, wisdom, dignity, independence, and magic. It’s vibrant hue and historical meaning help us to visually communicate the sophistication and quality of our solutions.

DRG Blue

PANTONE 2925 C
CMYK
77, 22, 0, 0
RGB
1, 153, 214
HEX
#0199D6

The color blue has positive effects on the mind and the body. Representing a blend of our lover and sage personality types, blue has a calming effect promoting balance and self-expression. It allows us to appear as a measured and knowledgeable partner to our customers.

DRG Grey

PANTONE 431 C
CMYK
67, 52, 44, 17
RGB
91, 103, 112
HEX
#5B6770

The color grey is a timeless and practical color. Dark, charcoal gray with an undercurrent of blue is a positive communication of strength and mystery. In combination with our other primary colors, it allows us to elegantly demonstrate the quality of our brand without overwhelming the viewer. 


Secondary colors

Our secondary color palette is designed specifically for use in data visualization. These colors can also be used sparingly in other circumstances but should only be used to complement our primary palette.

Turquoise

Pantone 325 C
CMYK
51, 0, 23, 0
RGB
60, 191, 187
HEX
#3CBFBB

Saffron

Pantone 7409 C
CMYK
0, 31, 100, 0
RGB
243, 177, 32
HEX
#F3B120

Palm

Pantone 7489 C
CMYK
56, 2, 78, 5
RGB
112, 169, 77
HEX
#70A94F

Carmine

Pantone 1945 C
CMYK
5, 100, 55, 28
RGB
172, 29, 64
HEX
#AC1D40

Sunset

Pantone 158 C
CMYK
0, 62, 95, 0
RGB
237, 118, 37
HEX
#ED7625

Raspberry

Pantone 7424 C
CMYK
0, 90, 9, 0
RGB
230, 71, 131
HEX
#E64783

Midnight

Pantone 294 C
CMYK
100, 69, 7, 30
RGB
26, 55, 104
HEX
#1A3768

Mink

Pantone 436 C
CMYK
12, 24, 9, 28
RGB
168, 152, 156
HEX
#A8989C